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RECYCLING
The recycling bins, colored in blue and green, became the starting point for creating animated characters who could explain where to dispose of plastic and paper in a fun way.
By starting with the school's videos, and focusing on bins and bags I was able to condense the message to its essence and make it entertaining not only for a young audience but for everyone.
Additionally, the campaign extended to posters, outdoor signage, and TV commercials to maximize its reach and impact
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