top of page

DIK

Influential historical figures and celebrities were featured in Facebook posts giving their opinions on sex and sexuality.

Launching Do It Knowledgeably®'s sex-positive lifestyle brand with limited resources demanded a creative, cost-effective approach. To confront potential biases linked to the term "sex" when introducing a new product, the campaign targeted a diverse, younger demographic, and showcased in a video announcing The Smart Sex Movement.

Concurrently, a Gender Diversity Campaign was crafted to align with Facebook's expanded gender options on their profile pages. This strategic move aimed to guide conversations about sex and nurture inclusivity within the brand's target audience, ultimately promoting a broader understanding of sexuality.

bottom of page