CITYPOST

In order to capture the attention of local businesses and get them to advertise on CityPost’s interactive electronic posters in St. Louis, a strategic campaign was devised. By forging a partnership with Maker's Mark, a prominent whiskey company headquartered in St. Louis, the campaign leveraged the testimonial concept under the tag line "Make Your Mark." This initiative highlighted the success stories of small businesses in the area. The posters not only showcased their achievements but also encouraged viewers to click on the Maker's Mark logo for detailed information and directions to the respective shops. This approach aimed to drive traffic and engagement among the target audience.